Akestech Academy

While only a few companies succeed solely by their efforts in the real world, most businesses find that having an online presence will help them succeed, or even move their company entirely to the online world. There are several reasons why having a digital presence is essential to your company, from being able to provide basic information such as location and hours of operation to having full e-commerce capabilities. It has been said that a business without a digital presence risks going out of business. Digital marketing in simple terms refers to the art of marketing through Digital channels that include Instagram, Facebook, Email, and other online platforms. This digital era has resulted in both digitization and digital marketing. Digital marketing is the newest craze, and it's one of those phenomena that's here to stay. Advertising from the internet is referred to as digital marketing. The millennial and Gen-Z social media era has opened up incredible business opportunities

The COVID has highlighted the new style of living, that is digitally. The internet has provided us with the platform from where we can operate anything from little things to larger things with a 4 inches gadget in our hand. This digital world has not only led to digitization but also digital marketing. Digital marketing is the new trend and it is one of those trends which is here for the long term. Digital marketing is advertising through the internet channel. These internet channels include search engines, websites, social media, email, and mobile apps. Hundreds of thousands of companies now use digital marketing to reach a vast number of customers because it is easier—and more cost-effective—this way. Although modern digital marketing is a vast network of channels into which marketers must simply integrate their brands, online advertising is much more complicated than the channels themselves. Marketers must delve deep into today's vast and intricate cross-channel landscape to ex